LOS ANGELES –

Carsharing marketplace HyreCar says it has created a new experienced outside sales team and scalable customer service infrastructure to pursue OEM and dealer opportunities.

The company has hired two industry veterans with existing dealership and OEM relationships that they will use to fuel vehicle supply and “provide value for all HyreCar stakeholders,” according to the company. Those veterans are John Fitzgerald, who will lead Eastern regional operations; and Michael Grave, who will oversee Western regional operations.

The new members of the outside sales team previously held senior positions at companies including Kelley Blue Book, Edmunds, AutoNation, DealerTrack, CDK Global, LotLinx, AutoAlert and Cox Automotive.

HyreCar has also partnered with what it describes as a leading global customer services company that will work to boost dealer and OEM initiatives on the HyreCar platform. That partnership will give HyreCar what it says is “a highly scalable customer service team,” and it will also improve omni-channel customer communications. HyreCar said the improved communications will provide “white glove support” to its dealer and OEM partners.

“We are pleased to announce the addition of this sales and support team to drive the growth of our innovative platform,” HyreCar chief executive officer Joe Furnari said in a news release.

Former Galpin Motors executive and newly appointed senior vice president of strategic partnerships Brian Allan said that with HyreCar, dealers have a platform to produce new revenue streams and sales opportunities.

“Our veteran sales team will educate dealers on how to profit from HyreCar’s marketplace solution while leveraging the resources they’ve already invested in,” Allan said.