The former leader of a top U.S. ally. The chairman and chief executive officer of one of the world’s largest automakers. A journalist turned award-winning standup comedian.

They’re all set to be keynote speakers at NADA Show 2020.

The annual gathering of the National Automobile Dealers Association and the automotive retail industry at large happens Feb. 14-17 in Las Vegas and, as usual, features a wide array of keynote and motivation speakers, franchise meetings, exhibits, networking, educational workshops and much more.

That includes these keynote speakers, according to the NADA Show website:

One of the new aspects of NADA Show’s educational agenda is what is called the “Digital Super Track.”  It will include five digital-specific sessions, tackling such items as Facebook marketing, digital retail digital marketing and utilizing data.

According to the NADA Show website, those sessions include the following:

• Create an Effective Facebook Strategy That Doesn’t Feel Evil
  4 p.m. Feb. 14; 10:30 a.m. Feb 16
   
• Demystifying the Future of Car Shopping and Buying
  1 p.m. Feb. 14; 10:30 a.m. Feb. 16
   
• Digital Marketing: Making the  Right Decisions 
  4 p.m. Feb. 14
   
• Drive Reach, Engagement and Profits with Digital Retailing
  1 p.m. Feb. 14; 10:30 a.m. Feb. 15
   
• Leveraging Data and Digital Giants to Impact Your Dealership
  2:30 p.m. Feb. 14; 10:30 a.m. Feb. 15

With this being a used-car industry publication at heart, here are just a couple highlights from the pre-owned side of the NADA education agenda, via the NADA Show website:

• Increase Used-Vehicle Sales
  NADA Exchange track (peer-to-peer roundtable discussion) 
  1 p.m. and 4 p.m. Feb. 14; 10:30 a.m. Feb. 15; 9 a.m. Feb. 16
  This is part of the NADA 2020 Exchange session series, which delve into a variety of topics. On its conference website, NADA explains, “Each year at the NADA Show, we ask our members and attendees which topics they would like to see in our popular peer-to-peer learning sessions collectively known as The Exchange. These roundtable discussions feature brainstorming and problem-solving among auto industry peers. Each Exchange session is based on timely topics selected by YOU, our attendees, at the time of registration.”
   
•  Risks and Solutions for Used-Car Retailing
  NADA Legal and Regulatory track
  4 p.m. Feb. 14; 10:30 a.m. Feb. 17
  This is part of the Legal and Regulatory track and is led by Randy Henrick of Mosaic Compliance Services and Terry O’Loughlin of Reynolds and Reynolds.

For more information on NADA Show 2020, visit show.nada.org.