Payless Car Sales revealed last week a new store in Louisiana’s capitol city.

Gerry Lane’s Payless Car Sales is now open for business at 11025 Reiger Road in Baton Rouge.

The new store is located next to Gerry Lane Cadillac.

The company contends that this store allows Baton Rouge customers to buy quality used vehicles with confidence from “two names they know and trust: Gerry Lane and Payless Car Sales.”

“Gerry Lane’s new store is a part of Payless’ focus to bring in the very best franchisees in automotive retailing,” said Keith Wiesman, president and chief executive officer of Payless Development LLC. “Now that the store is open, customers in Baton Rouge can experience our ‘Drive More… Pay Less’ way of doing business.”

Also, the store features the Payless Assurance Certified Pre-Owned program.

The program offeres CPO customers a vehicle inspection, vehicle reconditioning, comprehensive limited warranty, Carfax vehicle history report, roadside assistance, rental reimbursement and travel protection.

Mike Venable, the new store’s general manager, said, “Our staff is excited that we are now Payless Car Sales and offering the Payless Assurance Certified Pre-Owned program. This is exactly the kind of program our customers are looking for.”