A digital retailing and messaging company has released what it describes as the first reputation enhancement product for dealerships.

ActivEngage has released AcceleRater, which the company says will help dealerships get more customers and increase revenue. It produces more 5-star ratings for dealerships with every review engagement, according to the company, which added that the product helps give dealers more control over ratings, reviews and revenue.

The company says the product targets shoppers who have had a positive experience at any point in the buying process. That strategy can help dealerships generate more and better reviews, the company added, noting that pilot stores have seen a 100-percent increase in positive feedback from customers with every review engagement.

ActivEngage noted that AcceleRater possesses all of the major capabilities of traditional reputation management tools. Those functions include monitoring and responding to reviews, accessing rich data, and launching review request campaigns.

But the traditional tools only offer dealerships a “reactive approach” to customer feedback, ActivEngage president Ted Rubin said in a news release. A reactive approach means dealerships have “little or no control over when and where shoppers leave reviews,” he added.

“AcceleRater works in tandem with reputation management efforts to help dealers gauge customer perception throughout the entire shopping experience and proactively get more reviews,” Rubin said.

ActivEngage vice president of operations Carol Marshall added that millions of interactions have produced billions of dollars for the company’s dealership customers.

“This has helped make ActivEngage an authority in customer experience,” Marshall said. “Always looking to enhance dealer-customer interaction, we saw the untapped potential of customer feedback to help dealers acquire more customers.

"We hear positive remarks from shoppers in many of our conversations. Now that feedback can translate into a better online reputation for our dealers," Marshall went on to say.