DealerSocket chief executive officer and president Sejal Pietrzak says the automotive software company has built its reputation “on a legacy of listening and partnering with our dealers.”

In a Monday letter to DealerSocket’s customers and partners, Pietrzak said the company has engaged in “countless discussions with customers,” and as a result is offering customers what it describes as a “significant reduction” to their April DealerSocket bill.

The company, Pietrzak said, recognizes “that all of us are in this fight together,” regarding the COVID-19 crisis. She added that the company is focused on helping dealers “navigate through this crisis both economically and operationally.”

A discount of 50% off DealerSocket CRM is just one of several of the significant price reductions.

Another discount is 50% off RevenueRadar, its data and equity mining tool.

Others include 50% off CarWars, 50% off Inventory+, and 50% off DealerFire websites and Precise Price digital retail.

DealerSocket noted that OEM programs for websites, RevenueRadar and digital retailing offerings will be subject to working through OEM partners.

Additional discounts DealerSocket is offering include 25% off IDMS for independent dealers and 25% off Auto/Mate DMS for franchise dealers.

DealerSocket will automatically credit customers’ bills for the specific amounts. Because the company has sent out many April bills, customers’ credit statement will be separate from their April bill.

Pietrzak wrote that the company is putting together discounted bundled packages for non-Auto/Mate DMS customers, who she said can experience significant savings “in these trying times as well as into the future” by switching to Auto/Mate DMS. The company will soon post information on those packages at 
https://www.dealersocket.com/coronavirus-support/.

“As I’m sure you are also experiencing, things seem to change hour by hour,” Pietrzak wrote.

She continued, “We will continue to assess the situation and talk with our customers, as we plan for things beyond April. We are trying to strike the right balance between being prepared for you when the market recovers and ensuring we can all weather this storm together.”

The letter offered additional details on the discounts. The fee reductions represent discounts to the monthly subscription amounts by DealerSocket and not third-party products, fees such as DMS fees, books fees, and other transactional fees. If the third-party providers lower or waive their fees, DealerSocket will pass the entire savings to the customer.

In addition, the discounts apply to customers that stay current with their DealerSocket account.

DealerSocket is also offering additional promotions to help customers get through the crisis. The offers include promotions for the following:

— Precise Price digital retailing

— Inventory+ Absolute Sourcing and New Car functionality

— Delivery Test Drive Scheduler

— Digital Credit Application

Pietrzak wrote that DealerSocket is often adding promotions and various resources for dealers, so they should continue to check information at https://www.dealersocket.com/coronavirus-support/.

“We will get through this, and we will get through this together,” she wrote.

She continued, “We are committed to fighting through this with you. Thank you for partnering with DealerSocket. I wish you, your families, and your team members health in these unprecedented times.”