Dominion Dealer Solutions announced during the recent 2018 NADA show the release of its new Dynamic Reports Portal for direct marketing.

The portal, which is designed to bring more relevant data to dealers, provides access to what the company described in a news release as the “four cornerstones of dealer management system-based marketing data”: service revenue, sales revenue, emails sent and email collection.

Dominion shared it designed the new portal to give clients a “dashboard view” of their data, as well as the ability to dive deeper when needed.

Each of the aforementioned data segments have their own widgets, along with top-level details for different campaigns. Through the main dashboard, dealers can also access detailed reports, view granular statistics and export data directly to their inbox.

“Our goal was to retain all of our previous reporting benefits, but present them to our dealers in a fast, cross-device format,” said Alan Andreu, vice president of product at Dominion.

The interface is based on extensive dealership testing and feedback, and it designed to bring the “essential dealership data” to the forefront.

Dealers can use dashboard reports to drill down to the customer and advisor levels, provide engagement, email collection and success reporting.

The Dynamic Reports Portal is accessible across all device types and is securely accessed via a password-protected log-in.