Fastlane recently announced it will enter the independent and used-car dealer market in January.

An e-commerce platform that gives automotive dealerships the ability to customize their online check-out processes, Fastlane facilitates an online car buying process that both showcases dealers’ available inventory and allows customers to acquire financing, service contracts and insurance.

With an initial focus on franchised dealership groups since its launch earlier this year, the company said it will enter the independent and pre-owned car dealership segment aggressively next year.

“We get numerous inquiries from independent and used-car dealers online and at trade shows, and now we have a product tailored and reasonably priced for these types of dealerships,” Fastlane vice president of sales David Luce said in a news release.

“There are nearly 30,000 independent dealerships in the U.S. market, representing 35-40 percent of the vehicles sold online. With online sales now being a key dynamic in the auto market, we believe our platform is uniquely positioned to help independent and used-car dealers stay competitive,” Luce continued.

Additionally, key tasks associated with the car buying process that Fastlane takes care of include: year, make, model, specifications and price information on each vehicle; warranty and service contract options; aftermarket product options; trade-in evaluations and accurate retail and lease payment information.

“We built Fastlane knowing that the online car-buying process typically differs from dealer to dealer and from region to region,” Fastlane chief executive officer Brandon Hall said. 

“Our technical teams work closely with each dealer to determine how their online car buying experience should work. Then we configure it to their satisfaction. It’s a win-win that makes online purchasing easy for car dealers and their customers,” he said.