An executive who previously held senior positions at ELEAD1ONE, Sonic Automotive and Autoweb.com now is in a prominent role with DealerX Partners.

On Friday the provider of digital automotive services connecting in-market vehicle buyers with dealers and OEMs, announced that it has appointed Anthony Monteiro as chief strategy officer via a move that was effective Sept. 24.

DealerX Partners highlighted that Monteiro brings more than two decades of key management experience across the automotive and marketing industries.

As vice president of product for ELEAD1ONE, Monteiro was responsible for the overall product direction and development for one of the nation’s largest automotive CRM providers.

ELEAD1ONE chief information officer Carmen Andreoli said, “Anthony has a strong track record of successfully implementing strategic vision to position our software competing in the CRM and digital marketing space. His leadership and understanding of both the dealership’s needs and how to translate that into world class software is unmatched.”

Monteiro will be responsible for the strategic positioning and sales initiatives for the fast-growing company at DealerX.

“I started my career in digital marketing at Autoweb over 20 years ago, when most folks in the industry didn’t even have email,” Monteiro said. “I have been part of this industry both as a dealer and mostly as product visionary watching the evolution of where we are today. I have seen every platform there is to see and I can honestly say this one is the real deal.

“I am very excited to join DealerX and lead the industry with a digital marketing platform that specializes in providing our customers with high-quality, cross platform performance-based campaigns,” Monteiro continued.

“It is important to provide our clients with detailed visibility and attribution that helps them to understand the value and ROI our services and products and most importantly drives sales and service visits,” he went on say.

DealerX Partners chief executive officer Jeff Tognetti also shared his thoughts on the company’s newest executive.

“We have the industries best technology platform, advanced technology and an extremely talented team,” Tognetti said. “We are looking forward to establishing our brand and really look forward to leveraging Anthony’s experiences to help us grow by introducing new strategies and initiatives that I believe will unlock the company’s full potential.”