HyreCar has launched a new application that it says will allow drivers to more easily verify their identity when digitally applying to rent a car through HyreCar’s new mobile interface.  

HyreCar, which describes itself as "the carsharing marketplace for ridesharing," has launched the HyreCar mobile application for Apple iOS and Android devices to streamline the new driver onboarding and verification process.

The company developed the application with identity verification technology company Mitek. The technology, which the company says is proven to reduce fraud, can expedite the booking and verification process by 30 percent and lower ID document forgery in the verification process by up to 20 percent.

Partly because of these technology enhancements, HyreCar says it has scaled annual rental days from under 400,000 for the fiscal year ending Dec. 31, 2018 to an annualized run rate of more than 550,000 rental days through the first two months of 2019.

HyreCar chief executive officer Joe Furnari said in a news release that reducing friction in the company’s customer conversion channels is expected to “accelerate revenue to the top and bottom lines.” He added the company expects risk reduction through the Mitek integration to reduce overhead costs.

Mitek chief executive officer Max Carnecchia added that his company wants to provide trust and convenience with each digital transaction and that Mitek seeks to support HyreCar in its mission to “safely, securely and seamlessly onboard more rideshare drivers.”

“Empowering a good user experience while verifying new driver identities is the core focus of our partnership with HyreCar,” Carnecchia said.