Breast cancer research organization Susan G. Komen has used various fundraising methods to acquire funds toward its mission of saving lives and ending breast cancer. It’s latest method: Digital license plates.

Reviver Auto, creator of the Rplate digital license plate, and Susan G. Komen of Los Angeles County have partnered to create a Susan G. Komen-branded digital license plate that will help raise funds to support the organization’s mission.

Susan G. Komen of Los Angeles County and Reviver announced on Monday at the 2019 Consumer Electronics Show that the partnership will also enable the activation of digital Susan G. Komen logos for interested Rplate consumers who wish to contribute to, and display their support for, the organization. 

Neville Boston, Reviver Auto co-founder and chief executive, said the ability to generate DMV-approved digital cause plates individually by consumers is a key feature of the Rplate. Because it is digital, the Rplate can simplify the cause plate process for charitable organizations and the DMV while allowing consumers to more easily support their favorite organization. 

Reviver notes that the stamped metal license plate has been around for 125 years. The Rplate transforms that plate into what it describes as a “sleek, digital, high-definition display” that it says will offer new efficiencies and benefits.

The Rplate’s connected car platform will soon automate DMV renewals, replacing legacy stickers with digital decals, and add new levels of personalization to the license plate, including promoting charitable causes such as Susan G. Komen of Los Angeles County, passion for a sports team, or even a child’s academic/athletic achievements via DMV-approved personalized messages (such as “Support Our Troops,” “God Bless America,” and “I’d Rather Be Running”). 

As part of the partnership with Susan G. Komen of Los Angeles County, specific Rplates will be sold in California with Susan G. Komen of Los Angeles branding and messaging. A portion of each sale will be donated to Susan G. Komen Los Angeles County. Reviver Auto will participate in events with Susan G. Komen to raise awareness about the organization, while Rplate users can proudly support the cause on their plate. 

“At Susan G. Komen we are always looking for ways to expand awareness and increase our opportunities to further our communities’ access to healthcare. Funds raised through the Rplate will help us do that,” said Mark K. Pilon, executive director of Susan G. Komen, Los Angeles County, in a news release.  “Being on the cutting-edge of the digital revolution is an important way for us to reach our community, and working with Reviver Auto enables us to not only raise funds with a much more efficiently implemented cause plate, but also to make our message more digitally mobile.” 

The Rplate launched onto California roads in mid-2018 under pilot and anticipates expansion into new states in 2019. The use of digital license plates is fully authorized for Arizona; legislation has been passed in Texas and Florida, with Washington State passing legislation to conduct a digital license plate study. 

The Rplate is available in California through participating auto dealerships, pro shops such as Al & Ed’s Autosound, and for preorder at the Reviver Auto website, www.reviverauto.com.  Consumers who are interested in a Susan G. Komen-branded Rplate or adding a Susan G. Komen logo will be able to order online directly from Reviver Auto’s website.