The mobility options and technology in the auto industry can sometimes feel like they’re moving faster than the cars themselves.

That’s why Kelley Blue Book has launched a new website designed to get consumers up to speed.

The site, called Ride, is designed to shed some light on topics like ride-hailing, car-sharing, subscriptions, micro-mobility, electric vehicles and autonomous cars.

“Consumers are clearly interested in new methods of transportation that provide more efficient, affordable or convenient alternatives to their current Point A to Point B travel needs, but with technology moving so fast, it's difficult to keep up,” Kelley Blue Book executive publisher Karl Brauer said in a news release.

“Ride by Kelley Blue Book offers thoughtful content that cuts through the clutter to keep consumers up to speed on the mobility services that best fit their lifestyle,” Brauer said.

The site features editorial and video content from automotive reporters and analysts.  It includes sections dedicated to these respective topics:

• Electric & Hybrid
• Self-Driving
• Mobility Lifestyle
• Best Rides & More

Additionally, lifestyle contributors will also collaborate with Ride on content. For example, Ride has lined up actress and TV correspondent Alison Haislip to host video features for the site.

There also are plans for tools and calculators on the site for consumers to match the mobility options with their needs.

More information is available at https://ride.tech/.