Auto classifieds site KSL.com announced this week that it is linking Carfax Vehicle History Reports purchased by dealers to their listings on the website.  With dealers now able to offer KSL.com car shoppers free Carfax reports, they can help foster trust and convert shoppers into buyers, officials noted.

“KSL.com is one of the most trusted websites for consumers to shop for used cars,” said Eric Bright, vice president of e-commerce at KSL.com. “With over 45,000 visitors per month and growing, we’re constantly looking for new ways to provide the best shopping experience possible.

“Carfax Reports are what online shoppers want and trust for their purchase decision – integrating Carfax Reports helps ensure KSL.com delivers buyers and sellers an accurate and trustworthy shopping experience,” he continued.

Carfax reports can be accessed by consumers directly from the KSL search results page as well as the vehicle details page. Providing Carfax report links from dealer listings can boost shopper confidence and turn rates, officials noted. They point out that that the turn rate for a vehicle online with a Carfax report is 15 days shorter, on average, than the rate for one that doesn’t have a report.

“Consumers want to see important information reported to Carfax, like a detailed service history and mileage readings, before they buy,” said Larry Gamache, communications director at Carfax. “Providing this information up front builds trust between the buyer and seller. Carfax and KSL.com are giving dealers the tools they need to help online shoppers find the car they want.”