Automotive industry artificial intelligence-driven marketing automation platform provider Outsell says that dealers’ high demand for AI during Q1 has attributed to fast growth this year.

Using its proprietary technology, Outsell’s platform captures large amounts of data to create consumer profiles that are designed to engage both customers and prospects.

The company announced Thursday that the recent introduction of its latest platform version, Outsell 5.0, at NADA 2018 brought in strong “direct-to-dealer” sales during Q1.

“Outsell 5.0 fulfills our brand promise of being the best AI-driven marketing platform for the automotive industry,” Mike Wethington, founder and chief executive officer of Outsell said in a news release. “The feedback from dealers and automotive industry leaders was consistent; everyone loved its intuitive user experience, new features and capabilities. We’ll build on that success with more AI features throughout 2018 and beyond.”

Outsell 5.0 comes with added artificial intelligence capabilities that can provide dealers with increased insight on buying behavior when creating targeted marketing content.

With Outsell 5.0, dealers can also access automated, multi-channel communications that can be augmented to fit each users' particular preferences.

At NADA 2018, Outsell also took home an Automotive Website Award in the category of marketing automation.