A new technology partnership expansion aims to help auto dealers increase revenue and improve operations in sales, service, and accounting, in part by delivering more actionable “spiffs” accountability that helps drive sales performance.

Automotive dealer management systems provider DealerBuilt is expanding its integration with channel partner Spiffit, a provider of Software-as-a-Service sales incentive management applications. The two companies have been partners for four years, and their previous integration was on the service side of the business. The new expansion is now for the sales and accounting side.   

The companies say DealerBuilt DMS clients using the Spiffit platform will see improved efficiency in managing their various sales performance incentive funds.

The Spiffit program automates what the companies describe as burdensome manual incentive program record-keeping and reporting. They note in a news release that the program tracks the spiff incentive programs of dealership OEMs, vendors and dealer groups and displays liabilities, reconciles claims and compiles downloadable program data for what they describe as accurate reporting and fulfillment.

The platform is automated and DMS-driven, and the companies say it allows real-time sharing of sales, financial and performance metrics by employee and department.  A feature called Spiffit Scoreboards engages the staff and members of the management team.

DealerBuilt says clients using Spiffit will see accurate and accessible digital documentation for all contests and pay plans. The companies say that will simplify incentives program administration, accounting, and payroll and add that it will help DealerBuilt clients eliminate end-of-month crunching of manual incentives reports. The companies add that those reports can be questionable, time-consuming and ineffective in the area of motivation.

“DealerBuilt provides hundreds of dealers with a DMS that empowers their staff to build processes best for them, encompassing a system centered around their customers, which makes Spiffit a perfect partner," Veronica Dunford, DealerBuilt executive vice president of business development, said in a news release, and she added that the partnership’s expansion to provide performance-enhancement will help DealerBuilt clients push back margin compression.

Sean Ugrin, Spiffit founder and chief executive officer, added that DealerBuilt clients using Spiffit will now see increased sales with improved incentive program management that engages staff and management.