Guided retailing product provider ActiveEngage is partnering with TradeVue to add TradeUp to its digital retailing services.

The companies said TradeUp allows dealers to manage and designate the range communicated to the buyer through person-to-person chat, giving dealerships more control over trade-in profits.

The companies describe TradeUp as a versatile trade tool that they say gives dealers complete control over the range and deviation from a defined price. With TradeUp, the companies say, dealers can set monetary expectations for customers and “effectively drive them to the store.”

ActivEngage said its digital retailing suite offers an easy sales process that builds trust with the customer and enhances the customer experience. The company said dealerships can get better use of their resources by using data collected through person-to-person messaging.

ActiveEngage also said auto shoppers will be able to comfortably calculate payments, value trades and determine budgets through its retailing suite. The company also said it is accelerating the growth of its online retailing and customer lifecycle tools such as AcceleRater, Social Advantage, and TradeUp.

“Eighty-five percent of shoppers are more likely to do business with a dealership that allows shoppers to start the process online. But that doesn't mean they want to go at it alone,” ActivEngage president Ted Rubin said in a news release. "We’ve already had tremendous success integrating messaging and retailing tools with CDK Global Connected Store. We've seen that today’s customers put a premium on personalized, live chat guidance."

TradeUp said it will push more leads through the retailing process. The company says that will provide stronger income flow from higher conversion rates for dealerships that use ActivEngage.

"We're thrilled to integrate with ActivEngage services to create this product,” said TradeVue chief executive officer Derek White. “TradeUp is designed to maximize conversions and drive more down-funnel leads. Powered by the leading messaging provider in automotive and TradeVue’s best-in-class appraisal engine, TradeUp is a common-sense addition to the retailing process.”