SAN FRANCISCO and CANTON, N.Y. -

A new integration between dealership software provider Selly Automotive and independent used-car dealer management software company Frazer will help Frazer users manage leads from several websites and other sources, Frazer Computing president Michael Frazer said in a news release.

More than 21,000 active users work with Frazer, which says it provides dealer management software that is full-featured and affordable.

San Francisco-based Selly Automotive is an independent and BHPH dealership software vendor that works with U.S. and Canada dealership clients. The company’s dealership sales platform includes customer relationship management, Internet lead management, mobile tools (driver’s license and VIN scanner), communication management (voice and texting), and e-mail services.

Selly Automotive founder and chief executive officer Zach Klempf said Selly and the Frazer DMS team have worked for the past year create an integration for the independent market that will eliminate the need for double entry. He said the companies also wanted the integration to complement the Frazer DMS.

For new and existing dealerships using both platforms, Selly and Frazer are offering an early access program before the integration’s official release. Interested dealerships can sign up at the Selly site.