Jeff Dyke believes that saving reconditioning time adds margin to the bottom line.

“We are very excited to have this tool and believe that it will speed up our cycle times and allow us to sell more cars,” said Dyke, who is president of Sonic Automotive, in a news release.

Dyke is referring to reconditioning software product ReconVelocity. Sonic Automotive, which says it is the fifth largest dealer group in the country, has chosen ReconVelocity to install its suite of products across 100 dealerships representing 25 brands.

ReconVelocity says it automates the reconditioning process, improving communication between all personnel and departments involved in the process.

The company says its platform is a cloud-based workflow suite of products that are customizable to each dealership’s unique recon needs.

That, according to the company, allows dealers to reduce their recon time by half and boost their profitability.

Sonic Automotive evaluated the ReconVelocity product at seven of its locations. The evaluations helped teams accelerate their recon processes by at least three days, according to the company. It also simultaneously showed the potential for improvement and higher profits.

ReconVelocity and its team will begin installation and training across Sonic’s 100 dealerships immediately.

“Sonic Automotive is looked to as an industry leader that applies best practices to every aspect of their operations,” said ReconVelocity owner Hugh Hathcock.

He continued, “We are honored to be a part of their extended team and look forward to helping them drive even greater performance by improving their reconditioning process.”