TagRail announced the general availability of its digital retail platform on Thursday.

The dealer-customizable and brandable online car-buying tool can help dealerships attract, engage and close more online shoppers via a near-total in-home shopping/buying experience, the company said.

“Our goal is to have the consumer complete about 90-95-percent of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership,” TagRail vice president of sales David Luce said in a news release.

In addition to pushing leads and order-pending opportunities to dealership’s CRM and finance platforms, the digital shopping solution can capture user activity to point dealerships to opportunities for improvement and analysis, according to TagRail.

Features that the new digital retail platform provides includes trade-in appraisal which uses guides from Black Book, Kelley Blue Book and NADA, along with accessories that offer dynamic and colorful product options.

“TagRail’s new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour,” said Luce.

Additionally, according to TagRail, dealers can easily customize the tool’s sequence of activities based on user behavior analysis or dealer preference.