Through a new partnership between Carfax and digital automotive merchandising software company SpinCar, auto dealers can offer shoppers easier access to Carfax reports while they view vehicles on a dealer’s website.

The partnership allows shoppers to access vehicle history reports through 360° Walkarounds. For any used car, Carfax dealers can now showcase vehicle history reports from within exterior and interior vehicle views.

SpinCar says it is the first and only digital merchandising platform to offer this integration.

SpinCar says that by delivering more engaging and personalized experiences for shoppers, its digital merchandising platform enhances online vehicle detail pages. Through the Carfax partnership, on all exterior and interior 360° vehicle WalkArounds, vehicle history reports are now available as clickable feature buttons. As a new capability available for all active Carfax dealers, to gain access to the vehicle history report, shoppers can click on the Carfax button from within any walkaround.

“SpinCar and Carfax both share a commitment to helping people more confidently shop for used vehicles,” Carfax spokesman Jim Sharifi said in a news release. “Whether it’s by providing valuable vehicle history information or by delivering interactive tools to empower consumers, we share a common goal of helping buyers and sellers build trusted relationships. This partnership is a win for both consumers and dealers, and we look forward to working with SpinCar to find even more ways to create greater levels of transparency in the car buying process.”

“Carfax is the most trusted source of vehicle history information for used car shoppers, and we are thrilled to be partnering with them to make it even easier for consumers to access the information they need to make more informed buying decisions,” said SpinCar co-founder and chief executive officer Devin Daly. “The increased visibility and seamless access to vehicle history reports make virtual walkarounds an even more engaging online experience. For dealers, this integration provides a powerful new way to promote Carfax reports for their vehicles and build even greater levels of trust and confidence for online shoppers.”