Cherokee Media Group (CMG) is a competitive outfit. It’s part of the reason why its parent company has been in operation since 1982, navigating through all of the highs and lows of the automotive business cycle fueled by priceless knowledge.

CMG wants all segments of the used-car industry to thrive, too, so the company is rolling out its newest product: CMG Premium Membership.

Individuals and firms can take advantage of a free, 45-day trial offer to become a CMG Premium Member and gain access to content and research drawn from all CMG automotive verticals — organized and searchable — to provide you with a competitive edge and a deeper knowledge of the used-car industry.

“With many members being part of the CMG team for more than 10 years, Cherokee Media Group draws on that experience and its deep well of industry connections and sources to generate the most complete look at the used-vehicle industry to keep subscribers abreast of what’s impacting their livelihoods,” said Nick Zulovich, senior editor of Auto Fin Journal and SubPrime Auto Finance News.

“CMG Premium is an extension of the service offerings that follow the company tagline: In Print. Online. In Person. It’s our intention CMG Premium will reinforce Cherokee Media Group as the clear information provider and networking conduit that keeps the used-vehicle industry thriving for years to come,” Zulovich said.

Individuals can secure membership for just $25 per month or $250 annually. Companies that want at least 25 memberships for their executives and managers can secure access via a corporate rate of just $200 annually per employee account.

CMG Premium is designed to function like other subscriptions you might already have.

“I enjoy my favorite video streaming services not just for the quality content, but because they’re convenient. Many of the shows and movies I want to watch are all there in the same place and easily accessible. Our goals with the CMG Premium aren’t so different than that,” said Joe Overby, senior editor of Auto Remarketing and Auto Remarketing Canada.

“With CMG Premium, we’re aiming for convenience,” Overby said. “The data-centric stores with information on used-car sales, wholesale prices, finance metrics and more are in one, easily searchable spot. Whether you're conducting research on the used-car market or tracking month-by-month finance or price trends, CMG Premium aims to make it easy.”

After the 45-day free trial, CMG Premium Membership charges begin, but individuals and companies can cancel at any time.

For complete terms and to sign up, go to www.autoremarketing.com/subscription-options.