Commercial initiatives for HyreCar — a carsharing marketplace for ridesharing — have started to accelerate car supply in its key markets of focus, said HyreCar chief executive officer Joe Furnari.

“Dealers are great providers of car supply for our platform, who provide higher utilization rates for their vehicles, which in turn drives increases in rental days and higher revenue that we have recently announced that we are experiencing,” Furnari said in a news release.

With that in mind, HyreCar appointed John Fitzgerald to vice president of dealer initiatives. The company also named Rav Karwal vice president of inside sales.

HyreCar began work in the summer to expand its commercial and dealership initiatives to boost car supply for ridesharing drivers. Fitzgerald has led the team nationally since July, and Karwal recently came onboard.

Fitzgerald’s more than 20 years of automotive dealer sales and management experience includes leading teams across major automotive brands such as CarSaver at Walmart, Edmunds and AutoNation.

HyreCar describes Fitzgerald as being well-known in the independent and franchise dealer markets. The company describes those markets as “a key entry point for building relationships with these vehicle suppliers.”

The company describes Karwal as an entrepreneurial executive with experience leading revenue, sales, “and other go-to-market strategies” at early to later-stage ventures. Those include HGM, Apprion and Scholast iSoft.

HyreCar said Karwal “consistently drove exponential revenue growth across numerous industry sectors” during his time working with portfolio companies in private equity and as a co-founder of two start-ups.  

“John’s experience in the dealer and OEM markets pairs well with Rav’s experience as an emerging growth company sales executive,” HyreCar chief business development officer Mike Furnari said in a news release.

Furnari added, “We believe this new sales dynamic should shrink the gap between car supply and demand and creates an optimal combination to increase the volume of rental transactions on the platform through 2020.”