vAuto said Wednesday it has purchased used-car reconditioning management platform iReconCars and is relaunching it as iRecon.

Co-founders Mike Boyd and Micah Tindor will stay on with vAuto parent company Cox Automotive. Boyd will be senior director of business enablement for iRecon, and Tindor will be business operations director for iRecon.

The iRecon platform is designed to let dealers automate the reconditioning process.

It will be available to customers and non-customers of vAuto’s Provision tool as well as for third-party recon partner platforms.

“Due to margin compression and market competition, it’s critical to have a reconditioning system partner to control, manage and maximize the reconditioning process in order for dealers to stay relevant and profitable,” Boyd said in a news release.

“With iRecon, we automate the reconditioning process by putting the right vendor on the right job at the right time and providing dealers with a ‘real-time’ connection to the consumer based on trust,” he said.

Randy Kobat, who is the senior vice president of inventory software solutions at Cox Automotive, said: “Reconditioning often slows the time it takes dealers to get used vehicles front-line ready, which can hurt a vehicle’s front-end profit potential.

“iRecon helps dealers efficiently manage the reconditioning workflow by providing real-time reconditioning reports and statistics that track every touch point until reconditioning is complete,” he said. “That’s why we believe in this technology and thank Mike and Micah for their thought leadership to develop a solution that solves a critical need for our clients.”