With lease returns opening up again after recession lows, dealers are focusing on retaining these lease-return customers and getting them into a new car. In response, DealerSocket revealed this week a tool designed to help dealers manage lease portfolios with marketing campaigns.

Specifically, MarketPlace Lease works with “automated, multi-channel marketing campaigns” from directly within DealerSocket.

Commenting on the new product, Reuben Muinos, DealerSocket MarketPlace product manager, said, "MarketPlace Lease puts laser focus on maximizing the timeline inside the nine-month window to a customer's lease expiration date.

"What users love about this product is they barely need to lift a finger and can rest assured their lease customers are properly marketed to through a professional, multi-channel marketing campaign,” he added.

Highlighting the tool in more detail, the marketing channels MarketPlace Lease employs include email, direct mail and live phone calls, the company shared.

"Users can choose from a library of hundreds of stellar, professionally designed, agency-style email templates. We use UPS Innovations for direct mail, which has an over 90 percent open rate. Live phone calls are made from professionals in the DealerSocket CallCenter. MarketPlace Lease is proven to effectively increase lease retention and penetration," said Muinos.

For  more information about DealerSocket MarketPlace Lease and DealerSocket's other industry-leading dealer CRM tools, call (877) 888-8048, or see DealerSocket.com.