Direct Auction Services has named Marco Soria as national operations manager for its Direct Reconditioning division. Soria will work to standardize company processes for all aspects of vehicle reconditioning.

Soria most recently served for more than 10 years as operations manager at ADESA Sarasota. Before his time at ADESA Sarasota, he was operations manager at Manheim Orlando and Manheim Fort Lauderdale.

“Marco has a wealth of knowledge in all aspects of auction processes and a great history with our auction customers,” Direct Reconditioning president Jeffrey York said in a news release. “I have no doubt his work ethic, passion to help others and his operational expertise will continue to drive our business forward in 2019 and beyond. DAS has made a serious commitment to be the leader in vehicle reconditioning within the auto auction industry.

“We understand that our people make the difference at all levels.”

Soria said he looked forward to joining Direct Auction Services, which provides operational services such as drive-away, detailing, on-site staffing and tires for the automotive industry.

“DAS has a legacy of consistent proven success, and I’m excited to help continue this tradition of excellence,” Soria said.