Mark Anderson says strategic acquisitions over the past six years have resulted in an expanded U.S. and Canada footprint for finished vehicle logistics provider United Road. That has allowed United Road to open new markets and expand capacity, said Anderson, who is president and chief executive officer of the company.

“Having a strong relationship with our third-party carrier partners is essential to our ability to move more vehicles for our customers,” Anderson said in a news release. “In turn, our third-party carrier partners have mobile access to more loads, to and from more locations through Haully.”

Haully refers to the latest launch from United Road, which on Thursday announced the debut of the mobile-based logistics technology platform. Haully, United Road says, is designed to help third-party carriers find and book vehicle loads, including backhauls, in their preferred lanes 24 hours a day, seven days a week, 365 days per year.

The company said it projects moving approximately 4 million vehicles in 2019. It said it built the proprietary platform, Haully.com, to grow its business and strengthen relationships with its more than 4,500 third-party carrier partners.

Based on carriers’ feedback expressing their needs, United Road’s team of car-hauling and IT experts built Haully. The company says 24-hour, seven-days-per-week hassle-free mobile access to quality vehicle loads without delay is a main benefit. United Road said other benefits of Haully include:

— Loads, including backhauls, in preferred lanes;
— Real-time notification of desirable loads, lanes based on carrier profiles;
— Less paperwork;
— Timely payment;
— Financial and tracking tools that can help them grow their business and profits.

Haully replaces United Road’s AutoLoads, and United Road says it optimized Haully for multiple devices, from cell phone to desktop. Carriers can click from screen to screen to find and claim a load, assign drivers, and manage payments and paperwork, and that includes updating insurance. Haully also notifies carriers when new hauls are posted in their preferred lanes.

“Haully is more than a technology platform,” Anderson said. “Haully is about investing in relationships with our third-party carriers. Our goal is to make it easy for our third-party carrier partners to do business with United Road.”