Four companies collected honors for their presence in the exhibit halls at NADA Show 2019 this past January in San Francisco.
The National Automobile Dealers Association indicated booth awards went to the following participants:
— Inline booth: Rousseau Metal
— Small island booth: SiriusXM
— Medium island booth: CU Direct
— Large island booth: Market Scan
The convention’s annual Best in Show awards, given in four categories according to exhibit size, recognize companies for excellence in design, including the use of innovative materials and creativity in color, lighting and attractions. The exhibits were also evaluated on branding, company imagery and messaging associated with promotion of products and services.
Competition at this year’s convention included 538 exhibiting companies. According to NADA, there were more than 22,000 total attendees at the four-day show. Attendees included U.S. franchised dealers and commercial truck dealers and their managers, international dealers from 37 countries, automaker executives, exhibitor staff, allied industry professionals and media.
CU Direct explained its award-winning booth design focused on providing a unique environment where staff could easily connect and interact with dealers to discuss their evolving needs, from technology, to driving more sales and further advancing credit union relationships.
CU Direct’s marketing team partnered with well-known brand experience agency MC² to develop the booth’s overall look and theme.
“Beyond promoting our CUDL lending platform and dealer services, it was important for us to create a space that would foster meaningful dialog between the dealer and credit union communities,” CU Direct chief marketing officer Brian Hendricks said.
“We greatly appreciate our long-standing relationship with NADA and are honored to be recognized for our efforts to connect with the dealer community during the convention,” Hendricks added.