ATLANTA -

The portfolio for Jim Ellis Automotive Group now includes the Mercedes-Benz brand.

The group, which operates dealerships in Atlanta and surrounding areas, has acquired its 20th dealership, 16th brand and first dealership in the south Atlanta area: Mercedes-Benz of Atlanta South.

New and existing customers will soon be able to shop for their new or certified pre-owned Mercedes-Benz vehicle from their home using the Jim Ellis Express Way, which is an online tool for customers to complete as much of the process as they like online at home.

With the tool, customers can shop for vehicles, configure their payments, value their trade and secure financing. The company said it is working on developing concierge-style services such as at-home deliveries, at-home test drives, and mobile service.

The company said the addition of the Mercedes-Benz brand has been a long-time goal.

“It’s a rare and incredible opportunity to not only have acquired this Mercedes-Benz dealership but to also have done so in our own hometown of Atlanta, where we’ve owned and operated German dealership brands beginning with Volkswagen 50 years ago,” Jim Ellis Automotive Group president Jimmy Ellis said in a news release.

Ellis also said, “Since then, we’ve developed a profound appreciation for German premium engineering and craftsmanship like Mercedes-Benz offers. We certainly have the experience, expertise, and resources to really take this dealership to another level by delivering quality, professional, Jim Ellis Automotive experiences to our Mercedes-Benz clients in Atlanta and surrounding communities in Georgia.”

At Mercedes-Benz of Atlanta South, located at 3775 Royal South Parkway in Atlanta, luxury vehicle enthusiasts will see Mercedes-Benz sedans such as the A-Class, CLA, C-Class, E-class and S-Class, along with SUVs such as the GLA, GLC, GLE, GLS and G-Class.

Customers can shop for the AMG models and an inventory of coupes, convertibles and roadsters.

The all-electric Mercedes-EQ will be available this year for those interested in electric mobility.

The dealership is located 10 minutes south of Hartsfield-Jackson International Airport. Operating hours are 8 a.m. to 7 p.m. Monday through Friday, and 8 a.m. to 6 p.m. on Saturday. It is closed on Sundays.