Palm Beach State College student Marisol Reyes recently bought a pre-owned 2017 Toyota RAV4 from Palm Beach Toyota. But she had no idea at the time that she was part of a Toyota milestone. And she didn’t know she would be receiving something so valuable in return.
Toyota Motor North America celebrated the purchase of the 6 millionth Toyota Certified Used Vehicle by presenting Reyes with a check for the value of the RAV4.
“Hitting the 6 millionth certified used-vehicle milestone is a testament to not only the great warranty and coverage we offer, but, more importantly, to our customers, who appreciate good value and reliability,” Toyota TCUV operations manager Ron Cooney said in a news release. “We hope Toyota’s enhanced warranty coverage will continue to attract loyal customers like Marisol and her family, who rely on our vehicles for their livelihood.”
Reyes’ story of hard work makes the Toyota giveaway news even better. She took time off from her studies to work and help support her family.
“I come from a hardworking family and had to leave school to help pay for some of our everyday expenses and bills, but this incredible gift from Toyota will allow me to complete my bachelor’s degree sooner than expected,” Reyes said. “My family has owned several Toyotas in the past, but my new RAV4 is already the best one yet.”
In addition to the check in the amount of the value of the RAV4, Toyota Motor North America — along with Southeast Toyota Distributors, a subsidiary of locally owned automotive corporation JM Family Enterprises, and Palm Beach Toyota — also each made a $5,000 donation in her name to the National Alliance to End Homelessness, which works to prevent and end homelessness in the United States. Also, Sirius XM will provide one year of complimentary streaming service. CARFAX also donated a $1,000 gas gift card.
The ceremony at Palm Beach Toyota took place on Wednesday. In addition to presenting Reyes with her gifts, company representatives hosted a luncheon for dealership personnel.
Southeast Toyota noted that the sales milestone comes more than 23 years after Toyota entered the certified pre-owned industry. The company said Toyota ranks as the highest volume certified-pre-owned program in the industry. Toyota said it also recently launched important changes to the program, including new branding and an enhanced limited powertrain warranty. With the warranty, Toyota extends coverage to seven years following the purchase date or 100,000 total vehicle miles.