ALEXANDRIA, Va. -

Performance engagement software company Arcade is now an affinity partner with the American International Automobile Dealers Association, with the association’s leader saying the partnership could help shift the dealer’s culture to address a younger buyer base.

Arcade’s product is designed to strategically motivate, engage and incentivize employees through gamification.

AIADA members through the partnership will receive exclusive pricing, discounts on services, content and thought-leadership tools based around boosting employee motivation, interaction, and retention.

Arcade said the partnership will offer a tool for automotive dealerships to help increase revenue in sales and service. The tool could also help streamline communication, increase engagement and employee retention, improve customer service, and increase its dealerships’ sales.

Connecting with the dealership’s CRM and DMS, Arcade said it transforms set KPIs and business goals into real-time gaming incentives designed to motivate employees around actions and behaviors that the company said could “move the needle” for their dealership.

Team leaders can offer various departmental contests and incentives as goals are met. That can help dealers increase efficiency and productivity, and those dealers can reward sales teams, BDC teams, and service advisors.

“No other industry partner of AIADA offers a solution like Arcade,” Andre Riley, Arcade’s chief revenue officer and head of growth said in a news release.

Riley also said, “As automotive dealerships struggle to keep employees challenged, engaged, and hitting KPIs, Arcade brings a solution that makes work fun again, driving employee motivation, recognition, and performance within your teams.”

Further discussing the younger buyer base, AIADA president and chief executive officer Cody Lusk said those younger buyers might have different expectations in the area of interaction with automobile dealerships.

“With a rapidly changing automotive retail marketplace, Arcade can assist dealers by effectively incentivizing employees with a gamification platform that keeps the team engaged and focused on goals,” Lusk said. “Having access to this new platform gives our members the ability to recognize good employee behavior and celebrate accomplished goals and achievements.”