An auto dealer law firm filed a mass action lawsuit on Tuesday against TrueCar in the Federal Court for the Southern District of New York, a suit the firm says includes 117 dealerships.

Bellavia Blatt & Crossett, PC, said in its statement that it is planning to file a second suit, on behalf of TrueCar-affiliated dealers, in the near future.

The suit the firm filed Monday alleges TrueCar “engaged in deceptive business practices,” leading to anywhere from about 35 to 85 sales a year for these stores, Bellavia Blatt said in the statement.

The firm also claims that “TrueCar's actions have led to the reputations of TrueCar-affiliated dealerships being damaged by the public's perception of the TrueCar business model and its alleged deceptive business practices.”

The firm seeks damages of $250 million plus “injunctive relief compelling TrueCar to change its business model.”

Responding to an emailed request from Auto Remarketing, TrueCar offered the following official comment: “We are aware that a complaint has been filed on behalf of a group of dealers who are not on the TrueCar program. We believe the complaint is without merit. We will vigorously defend the lawsuit and our business practices and we expect to be fully vindicated.”