BEAVERTON, Ore. -

AutoAp has launched an online service to help auto dealers assess their current safety recall management capabilities.

A recalls-as-a-service (RaaS) company, AutoAp said the new online service is called Safety Recall Performance (SRPsm) Assessment. Free to dealers until March 31, it also provides recommendations on how to improve recall repair management.

AutoAp, which said its research shows that more than 20% of all vehicles on the road have at least one open safety recall, also said the tool will cost $495 beginning April 1.

More than 100 of the nearly 1,000 recalls published each year show an average delay of 16 days between an auto manufacturer’s announcements and when the National Highway Transportation Administration publishes the recalls, AutoAp said.

And many of those are delayed for months.

A 2014 AutoAp review of the NHTSA data found an error rate of nearly 30%, and the company said that even today, those errors persist.

“Many dealers are unaware of the liability and risks they face due to errors and timing delays between manufacturers and recall information providers such as SaferCar, NHTSA and vehicle history reports,” AutoAp chief executive officer Mark Paul said in a news release.

Dealers, without knowing it, as a result often buy or sell vehicles with open safety recalls, Paul said.

“We created the Safety Recall Performance Assessment to give dealers an objective view of their safety recall repair operations, and provide actionable recommendations that can boost profits and decrease liability,” Paul said.

AutoAp launched its Dynamic Recall Management, or DRMsm, service in 2015. The company currently supports almost 1,500 U.S. dealerships, rental car companies and corporations, helping them manage open recalls by providing timely recall information.

Dealers can take a three-minute survey about their current recall repair management methods to receive a report with customized and actionable recommendations to increase profitability. The report will also provide recommendations to decrease liability, reduce customer risk and improve compliance.

Paul said the Safety Recall Performance Assessment tool helps give dealers insight into what he said is an important industry challenge.

“Taking just a few minutes to complete, this tool can help put dealers on a path to better understand their current risks, and perhaps even more importantly, drive hundreds of thousands of dollars in additional profits by making a few simple operational changes,” Paul said.

Chris Cleveland, Compliance officer at Galpin Motors in Southern California, said AutoAp is a cost-effective tool for managing safety recalls across his company’s dealerships.

Cleveland said, “Their software is backed by a great support team who is dedicated to reducing your safety recall liability.”