2017 Jeep Grand Cherokee. Photo courtesy of Fiat Chrysler Automobiles media site
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Wednesday, Feb. 12, 2020, 08:50 PM
Daryl Lubinsky, Correspondent
CARY, N.C. -
For some automakers, finding certified pre-owned vehicle buyers is similar to, well, a fishing trip at the lake. Dan Rodriguez says Honda does most of its marketing digitally for its certified pre-owned vehicle program, and the millennial customer is the target of most of that digital marketing. “I like to say they’re a digital warrior,” […]