AutoNation said its new partnership with a Major League Soccer club shows its and the club’s commitment to fighting cancer by using the power of soccer and its strong fan base.

The soccer club is South Florida-based Inter Miami CF, and as part of the partnership, AutoNation will be the official and exclusive automotive partner of Inter Miami.

The partnership includes naming rights of the stadium, which will be called  DRV PNK Stadium. The partnership will also include branding on training kits. AutoNation has raised more than $25 million to help fight cancer, create awareness, and support research through its DRIVE PINK initiative.

TV and digital exposure is also part of the partnership, with the entitlement of the Inter Miami Digital Live Stream via their Inter Miami App and the Inter Miami Spanish language streaming show.

AutoNation said Spanish is one of the top two languages for Inter Miami’s fans across social media during Inter Miami's inaugural season. More than 60% of website traffic came from Latino-dominant U.S. cities. In addition, 34% of Inter Miami’s registered mobile app users identified themselves as being of Hispanic/Latino descent.

Part of the multiplatform media campaign will involve AutoNation becoming the sponsor of the “Saves” feature during Inter Miami matches. For that feature, AutoNation and Inter Miami will donate up to $100,000 toward cancer research annually for every Inter Miami goalkeeper save.

“DRV PNK Stadium is about driving awareness of a proven mission that has raised over $26 million in the fight against cancer,” AutoNation’s executive vice president and chief customer experience officer Marc Cannon said in a news release.

Cannon also said, “Our partnership with Inter Miami, one of the most dynamic soccer clubs, will help fund research. It allows for our collective support of organizations like the Breast Cancer Research Foundation, Cleveland Clinic, and Moffitt Cancer Center at the national and local levels.”

“Inter Miami is a purpose-driven organization, and we take great pride in partnering with AutoNation, No. 154 on the Fortune 500 and a South Florida-based company that is positively impacting our community through a creative national campaign,” said Inter Miami managing owner, Jorge Mas.

Mas also said, “It’s important as a sports club to take our time to partner with the right brands who not only represent our values but also help us use our platforms and reach to amplify good causes.”

Every October, associates from more than 300 AutoNation locations deliver thousands of comfort bags on DRV PNK Across America Day to cancer patients at treatment facilities.

In honor of Breast Cancer Awareness Month this October and in conjunction with DRV PNK Across America Day, AutoNation will be the presenting sponsor at an Inter Miami home match. AutoNation and Inter Miami invite fans in attendance to wear pink in support the cause and their home team.