Basketball star and “Inside the NBA” TV host Shaquille O'Neal surprised recipients from the Business Women Empowerment Project, or BWEP, with a recent donation of a 2020 Kia Sorento.
BWEP, a non-profit organization focused on providing women with access to resources to explore and expand their businesses, plans to use the new car in conjunction with the mentorship events they facilitate for teenage girls in the metro Atlanta area.
Autotrader helped make that event possible. For the 14th consecutive year, the company teamed up with Turner Sports and the National Basketball Association to empower an organization with the donation of a new vehicle. BWEP was this year’s recipient.
During the regular NBA season, hosts of the Inside the NBA studio team — O’Neal, Ernie Johnson, Kenny Smith and Charles Barkley — faced off in the Autotrader All-Star Drive fantasy basketball challenge.
During TNT NBA Tip-Off presented by Autotrader, hosts selected the player that they thought would be the top performer during that night's TNT double-header. Courtesy of Autotrader, the winner would receive a donation of a new vehicle to the charity of his choice.
O’Neal was this year’s winner, and he chose to benefit BWEP.
This year, BWEP is launching a new leadership program for girls ages 16 to 18 who might not know what they want to do after high school graduation. Through the new program, teen girls will learn leadership, entrepreneurial, financial literacy, and other skills.
“At Autotrader, donating a new vehicle to help empower an organization making a difference in our community is one of our favorite things we get to do every year,” Autotrader vice president of marketing Greta Crowley said in a news release.
Crowley continued, “We understand what a game-changer it can be for a nonprofit to receive a new car as a donation, and we get excited thinking about how the winning organization can further its mission and goals with help from new transportation. Meaningful partnerships allow us to give back through charitable organizations, highlighting Autotrader’s ongoing commitment to serve our local communities.”