Avis has followed the footsteps of other automotive retailers that now list their used-car inventory free of charge — nor do they pay for leads.

The car rental company has joined the UsedCarsForSale.com’s classified platform, which touts a more user-friendly marketplace than competing paid for classified websites that can deliver both expensive and low-quality leads to dealers, the company announced Monday.

Avis joins other retailers Hertz, Lithia Motors, Group 1 Automotive and Larry H. Miller, according to UsedCarsForSale.com.

UsedCarsForSale.com claims that it is the only free automotive classified site since Craigslist began charging its used-vehicle retailers about four years ago.

“We’re very happy to have Avis on board, and as we sign 150 other dealers per week, adding a great company like Avis to our base of dealerships provides us with more, great inventory as well as coverage in which to provide car buyers a much wider variety of well maintained, pre-owned vehicles.” owner of UsedCarsForSale.com Steve Tackett said in a news release.

Dealers who list their vehicles on UsedCarsForSale.com can be ensured that their inventory is displayed effectively on the web, the company explained.

According to UsedCarsForSale.com, the site is designed to “organically out-rank” most competing sites.

The company said that pre-owned dealers can expect a rise in high-quality, organic traffic on VDP pages made up of committed car shoppers.

Additionally, onboarding is simple and just takes new retailers only about five minutes altogether, UsedCarsForSale.com also explained. The process is completed when inventory from the provider uploads to the site.

The company said that within about two of weeks of signing on, used-vehicle inventory can make it on some of the most user-friendly classified pages that exist.

In addition to SEO elements that are built in, the UsedCarsForSale.com classified platform is powered with the search query “used cars for sale” to generate the site's traffic and high organic rank.

UsedCarsForSale.com was initially acquired in June of last year.