Bentley Motors describes itself as “the most sought-after luxury car brand in the world.”
Now, the automaker has launched a new program that it says “sets the benchmark for exclusive pre-owned cars.”
Bentley Motors estimates that about 85% of all Bentleys ever built are still on the road. The company describes its new Certified by Bentley program as “a rarefied ownership experience” that it says “offers complete peace of mind and meticulous attention to detail.”
The company says each Certified by Bentley model is prepared “to an impeccable standard to ensure total confidence for the buyer.”
That impeccable preparation includes a detailed Bentley technical inspection, access to Bentley’s retailer network expertise and factory-trained technicians.
Bentley says every Certified by Bentley car is fully serviced with only genuine Bentley parts when needed. The company adds that customers have the option of extending its one-year warranty for “continued reassurance.”
A certificate of authenticity is included with every Bentley in the program.
That, according to the company, provides evidence of where it was manufactured and a full service history.
“Serving as a guarantee of quality and performance, these documents provide extra reassurance about the heritage and exemplary craftsmanship that is the hallmark of every Bentley,” the company said in a news release.
“When a customer selects a Certified by Bentley car, they are making an investment in a brand that has always crafted extraordinary vehicles,” said Bentley Motors head of pre-owned Mark Keeping.
Keeping continued, “The exceptional quality of every car means that whether new or Certified by Bentley, owning a Bentley is a wise decision.”
Because cost of ownership is lower than might be expected, that helps make owning a Bentley an option for more potential customers, Keeping said.
He added, “And every car hand-built at our headquarters in Crewe, England, meets the same exquisite standards regardless of when it was built.”
Bentley said the program also gives owners access to what it describes as “a unique and select lifestyle that comes with joining the brand’s network of discerning customers.”
Ownership benefits include invitations to exclusive events around the world, a Bentley factory tour and a subscription to Bentley Magazine.
Bentley writes, “Few cars on the road are as finely crafted as a Certified by Bentley model.”
The company continues, “With a heritage stretching back 100 years, every car to bear the Bentley marque has been built to the same exacting standards, with no compromise on luxury or performance.”