Extending its operations within Northeast Wisconsin, Broadway Automotive has purchased the Pietroske Chevrolet, Buick, GMC and Cadillac dealership in the city of Manitowoc.

The dealership purchase agreement includes the Pietroske Chevrolet, Buick, GMC and Cadillac dealership and property in Manitowoc.

Broadway currently operates a Chevrolet dealership in Green Bay, and the Buick, GMC and Cadillac brands will be additions to its brand portfolio.

That portfolio also includes Volkswagen, Ford, Hyundai and Genesis and also includes Hertz rentals.

Broadway Automotive said business operations will continue as normal throughout transfer of ownership.

“Over 45 years in the Manitowoc community, the Pietroske family stands proud of this business and the customer relationships we’ve built, alongside our great employees,” Pietroske Chevrolet Buick GMC Cadillac president and owner Bob Pietroske said in a news release.

Pietroske continued, “While the time is right to step away, I’m confident our choice in Broadway leaves our team members and customers in great hands, and with a bright future ahead.”

“Our Broadway mission is three-pronged — to provide award winning customer service at a competitive price for our guests, to provide a positive work environment for our team members, and to be good partners within the communities we serve,” said Broadway Automotive co-owner and managing partner Michael Cuene.

Cuene continued, “We couldn’t be more excited to welcome the Pietroske team members and customers into the Broadway family, and we look forward to being an active participant within the Manitowoc community.”

Broadway currently employs 485 team members. The company will extend employment offers to Pietroske team members as the dealership resumes business under Broadway. Broadway will also honor seniority and vacation from their employment at Pietroske.

“How we treat our team members directly reflects how they treat our customers,” said Broadway Automotive co-owner and managing partner David Cuene.

He continued, “As we welcome our new team members, we believe they will be pleased with improvements to their benefits, including health care options. Our hope is the greater Manitowoc community also sees that Broadway has much to offer in terms of positive employment opportunity, because we will be looking to grow.”

Broadway’s new Manitowoc dealership is expected to finalize March 24.