Lithia Motors has added Jaguar Land Rover Mission Viejo in California to its network, and the dealership represents Lithia Motors’ first Jaguar Land Rover location. The dealership generated $116 million in revenue in 2018.
Lithia Motors president and chief executive officer Bryan DeBoer said the franchise is a good fit toward the company’s strategy of “acquiring strong businesses that have considerable potential.”
“Our purchase included the highly desirable real estate providing convenience and stability to our customers in this affluent market for decades to come,” DeBoer said in a news release.
He also described the acquisition market as remaining active, and he said his company plans to “expand beyond our current national reach of 80%.”
“Future business adjacencies and new digital technologies will further activate our network by providing solutions that our customers crave,” DeBoer said.