Saying that it is committed to providing the support dealers need to get the best results possible during the COVID-19 crisis, CarGurus is giving its U.S. customers 50% off of fees for listings and display services provided in April, and for Canadian customers, 50% off fees for listings services provided in April.
In separate e-mails sent to U.S. and Canadian customers, CarGurus president and chief operating officer Sam Zales said his company, like its dealer customers, is working to adapt to rapidly evolving circumstances.
“We know the crisis is already hitting many dealers hard, but the impact is varied,” Zales wrote.
He added that some areas are nearing total shutdown. Other areas, he said, “are not yet impacted.”
“Similarly, our lead volumes remain surprisingly strong in many regions, while they’re weaker in harder-hit areas,” he wrote.
In the e-mails to U.S. and Canadian dealers, Zales said the dealers do not have to ask for the discounts. The company will apply the reduction to all U.S. and Canadian dealers, and Zales said dealers should contact their account manager with any questions.
Dealers’ subscriptions will remain active, and their contracts with CarGurus will remain effective.
“You will continue to receive leads, but as buyer activity has slowed, we expect significantly lower volumes,” Zales wrote.
He also wrote, “Please know that CarGurus is working hard to try to make sure our site and products continue to operate as best as possible given the circumstances.”
He noted that although CarGurus employees worldwide are working from home, that should not have an impact on CarGurus’ ability to support its dealer customers or the consumer shopping experience on its site.
“CarGurus employees are well-equipped to work remotely, and all major business functions should continue to help you through this difficult time,” he wrote.
In the e-mail to U.S. dealers, he said they can visit CarGurus’ Dealer Resource Center Insider forums. On those forums, dealers can share tips or ask questions about how their fellow dealers are navigating the situation.
For U.S. and Canadian dealers, CarGurus will share suggestions on how to do more business digitally, keep customers and employees safe, and continue to run their dealerships.
“We hope you stay safe and that your business gets back to normal as quickly as possible,” he wrote.