In anticipation of holiday shopping now that October has arrived, the Costco Auto Program Season of Values promotion launched on Tuesday
The promotion will be available nationwide through Jan. 2 on qualifying Chevrolet, Buick, GMC and Cadillac cars, trucks and SUVs. For the past 12 years, the Costco Auto Program has been running year-end promotions with manufacturers. Proven to be highly successful with Costco members, the company highlighted these promotions have yielded incremental increases in sales year-after-year.
The last promotion resulted in 22% more units sold than in 2017, according to Costco.
“[I am] so thrilled with my Buick Encore that I got through Costco Auto Program,” Costco member Elsa H. shared about her promotional purchase in a news release. “Saved a TON! Got a terrific small SUV that drives like a dream and found out about so many other products and services that Costco offers. Who knew? Love it!”
With its goal to deliver exceptional savings and a no-hassle auto buying experience for Costco members, Costco Auto Program, managed by Affinity Auto Program, has doubled the number of limited-time savings opportunities in 2019.
“Costco Auto Program continues to deliver excellent value to Costco members,” Costco Services director Mark DerGarabedian said in a news release. “Whether members prefer horsepower, fuel efficiency or extra passenger space, this year’s vehicle lineup has something for everyone. We are excited about the opportunity this promotion brings Costco members.”
Costco members who purchase or lease an eligible, new 2019 or 2020 Chevrolet, Buick, GMC or Cadillac model will receive:
• GM Supplier Pricing
• Compatible GM Incentives for which they qualify
• Costco Shop Card after completing a Costco Auto Program survey
• $700 for Executive Members
• $300 for Gold Star and Business Members
To receive the benefits of the Season of Values promotion, Costco members must:
• Be a Costco member by Sept. 30, 2019
• Register by visiting CostcoAuto.com/GM
• Receive an email confirmation with their Authorization Number
• Purchase or lease by Jan. 2
Beyond helping Costco members purchase new vehicles, the Costco Auto Program also offers low, prearranged pricing on certified pre-owned vehicles. More than 82% of all purchases through the program are new vehicles followed by CPO vehicles at almost 16%.
Additionally, Costco members receive a discount on the majority of parts, services and accessories at participating automotive service centers.
During this summer’s Automotive Intelligence Summit, Costco Auto Program executive vice president Rick Borg shared more details about the program and its successes. The conversation is available via an episode of the Auto Remarketing Podcast below.