Auto insurance marketplace DealerPolicy has integrated data analytics company J.D. Power’s new insurance data and analytics platform to create personalized insurance quotes tailored to a customer’s specific preferences.

DealerPolicy on Monday announced the collaboration, which it said would deliver instant, personalized insurance quotes to car buyers.

The new personalized insurance service is now available to all DealerPolicy Insurance customers.

With DealerPolicy’s technology platform, car buyers can instantly compare competitive auto insurance quotes from insurers as part of the car-buying process.

Customers can receive coverage advice from DealerPolicy Insurance’s licensed agents, and they can receive their policy documents within minutes.

“We’re absolutely thrilled to be teaming with J.D. Power to bring an industry-first, next-generation experience to our customers,” DealerPolicy chief executive officer Travis Fitzgerald said in a news release.

Fitzgerald continued, “We continue to provide tangible savings to hundreds of thousands of car-buyers and along the way we’ve learned that price isn’t the only factor in a customer’s decision-making process — service matters a lot. Now we can not only provide competitive pricing, but also truly personalized insurance.

Fitzgerald also said his company understands that insurance is not “one-size-fits-all.”

“We’ve worked tirelessly to deliver a solution that matches a consumer’s preferred insurance experience to carriers that are most likely to meet those preferences, such as technology, long term price stability, claims handling or customer service, all backed by the high-quality, independent data of J.D. Power,” he said.

J.D. Power vice president and managing director of global insurance Kyle Schmitt said J.D. Power has spent more than 20 years developing an independent data asset that measures how well individual carriers meet their customers’ expectations.

“Until now, consumers were largely taking a chance that their carrier choice would meet those expectations,” Schmitt said.

Schmitt continued, “By teaming with DealerPolicy, we are empowering consumers to pick the experience they want by matching their preferences to carriers with a proven track record across multiple service dimensions. This will provide a better experience for the consumer and better retention for the carrier. The powerful combination of choice and personalization is the future of personal lines insurance, and we’re excited to bring this offering to market with DealerPolicy, a recognized leader in the space.”