More in-market shoppers are using a digital retailing platform for connecting with participating dealers to help facilitate the car-buying transaction. AutoMotion, the automotive retail mobile app technology company that created the platform, announced Wednesday it added its 3,500th approved dealership.

AutoMotion says its digital retailing platform offers car buyers a simple way to buy, lease, or subscribe to a vehicle using a smartphone.

"Our mission to deliver a simple way to buy, lease, or subscribe to a vehicle cannot exist without our dealer partners, " said Ben Anderson, chief executive officer of AutoMotion, in a news release. 

The AutoMotion suite of apps now features millions of app-based car buyers. AutoMotion's app-based product is for smartphone-centric car buyers unwilling to use the current car buying process.

“These shoppers trust AutoMotion to provide the buying process they prefer when finding, inspecting and buying a vehicle,” Anderson said.

AutoMotion's says its mobile-based digital retailing platform goes beyond the traditional web-based digital retailing tools. The platform's basis around a mobile device allows unique location intelligence, permitting the platform to introduce a customer to a salesperson at lot arrival and pass along customer preferences. By providing a tailored experience at discovery and all the way through purchase, the platform facilitates a smooth and positive shopper experience, according to the company.

AutoMotion is a free platform for consumers available on the Apple App Store and Google Play Store.