Franchised dealerships with Chevrolet, Buick, GMC and Cadillac stores in their groups now can leverage help from a pair of advertising agencies.
Both Naked Lime and Dominion Dealer Solutions recently announced they have completed all requirements to participate in the digital advertising program under the GM Dealer Digital Solution.
This program allows dealers the opportunity to leverage in-market retail (iMR) funds to reimburse themselves for the cost of their digital advertising services. Managers and dealer principals can refer to the iMR dealer program guidelines located at www.gmlam.com for further information.
Naked Lime and Dominion Dealer Solutions highlighted participants in this digital advertising program can provide advertising solutions that can include:
— Improved efficiency, coordinated spend and strategy across all tiers of advertising
— Streamlined packages each offering full service solutions for sales and fixed ops
— A single, managed monthly fee with cap
— Performance accountability
— Day one go-to-market readiness
— Strategic and tactical advertising coordination with brands and local marketing associations
— Dashboard for visibility into performance
Dealers who have any questions about the benefits of a digital advertising program can contact Naked Lime by calling (855) NKD-LIME or via email at firstname.lastname@example.org or Dominion Dealer Solutions at (757) 351-7598 or via email at email@example.com.