As part of its new Complete Clean Pledge program, Enterprise Holdings expanded and is relaunching its cleaning protocols, with employees trained to implement the more comprehensive cleaning mandates for their protection and for the safety and service of customers.

These mandates include enhanced cleaning guidance for vehicles, shuttles and branch locations, as well as social distancing practices.

Saying it was reinforcing its commitment to “maintaining the highest standards of cleanliness in the car rental industry,” Enterprise Holdings on Monday said it was implementing its Complete Clean Pledge program across the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, in addition to its portfolio of transportation services.

The pledge includes the company’s car rental operations and its truck rental, vanpooling, corporate fleet management, retail car sales, carsharing and vehicle-subscription services.

The company said the program is part of enhancements it is implementing “to ensure its customers feel safe and confident as they move forward and look to travel again.”

Customers will soon begin seeing new signage throughout rental locations and lots indicating updated rental processes. They will also see Complete Clean Pledge notifications within their rented vehicles, confirming the vehicles have been thoroughly cleaned.

That thorough cleaning includes washing, vacuuming, general wipe down and sanitizing with a disinfectant that meets health authority requirements, The process includes particular attention to more than 20 “high-touch points.”

The Complete Clean Pledge’s cleaning guidance also aligns with the U.S. Travel Association’s “Travel in the New Normal” guidance that the association introduced the week of May 4. Enterprise Holdings president and chief executive officer Chrissy Taylor sits on the USTA’s CEO board, and Enterprise Holdings is an active USTA member.

The company collaborated on the guidance with other travel and tourism companies and organizations. Industry travel associations, including the American Car Rental Association, have sent letters to the White House and U.S. state governors endorsing the USTA guidance.

Enterprise discussed its rental process enhancements, saying that in response to the COVID-19 crisis, it modified its services to protect customers and employees and at the same time remained open as an essential service provider to meet transportation and personal mobility needs.

To help best serve customers while minimizing foot traffic in locations, those offerings include curbside rental transactions, as well as delivery at some locations.

“Recognizing that social distancing and minimal contact will remain important safety measures for many customers, Enterprise Holdings is refining our current modified offerings to move toward implementing more permanent low- and no-touch experiences for our customers,” Taylor said in a news release.

Enterprise Holdings said its brands will boost efforts to offer “new rental experiences.”

Those efforts include the introduction of new options such as advanced check-in at Enterprise’s neighborhood locations, “show your pass and go,” and improved curbside and delivery options.

The company also plans to continue rolling out updated processes and safety procedures for its rental operations and other lines of business.

“Now more than ever, we are reminded of the importance of innovating to serve our customers and adapting to meet their evolving needs,” Taylor said.

Taylor continued, “We know everyone has been impacted by COVID-19, and we want to assure our customers that they can have confidence in knowing we are doing everything we can to support their transportation needs with clean vehicles and a safe rental process as they begin to move forward.”