Micky Bly says the auto industry is “approaching an inflection point” in the area of demand for affordable long-range electric vehicles.

Bly is head of global propulsion system engineering for FCA, and he said in a news release that steps FCA announced on Wednesday to make choosing and buying an electric vehicle easier “is just one of FCA’s efforts to improve awareness and convenience in the EV purchase experience.”

One of those steps is that the Chrysler brand website now features a direct link to purchase Mopar’s 240-volt wall charger on Amazon.com. Users can now also purchase installation services for any branded EV charger.

That, according to FCA, gives customers “a fast and convenient way to charge their vehicles at home.”

As the company launches more than 30 electrified nameplates by 2022, additional FCA consumer websites will offer those services.

“We see opportunities to make owning an EV easier, and creating a simple solution for at-home charging is among them,” Bly said.

Where and how to set up a charger in their home is among the questions for customers considering a switch to electric vehicles. FCA said its approach helps remove the guesswork from the equation.

Customers can visit Amazon.com/pacificahybrid to purchase a charger, answer questions about their home, see an installation quote, and schedule a licensed electrician to complete the installation of their EV charger.

In identifying a long-term strategy for transitioning to EVs, FCA says the Ram 1500 and Jeep Wrangler with eTorque, along with the recently announced Fiat 500 and Panda mild hybrid systems, are examples of technology adaptation on high-volume vehicles.

In addition, the automaker describes the Chrysler Pacifica PHEV as “America’s first and only hybrid minivan,” stating that its natural drive cycle as a local-use family vehicle shows a pure electric range of 32 miles. After that, it continues to “operate as a fuel-sipping hybrid.”

FCA’s global lineup in the 2020 calendar year will include seven new high-voltage EVs.

Those include several electrified Jeep vehicles, a second-generation Fiat 500 BEV, Fiat Ducato BEV and the first hybrid from Maserati.

But in the discussion on FCA’s EVs, vehicles are only part of the equation. The company notes that EV customers must also be able to charge their vehicles conveniently and affordably.

With that in mind, FCA signed agreements in Europe with energy sector companies Enel X and ENGIE. Those agreements will support corporate production and distribution of PHEV and BEV vehicles.

Also through those agreements, dealers can offer charging products and services to retail and business customers.

FCA also mentioned its partnership with Italy electricity provider Terna in which FCA will study EVs’ interaction with the distribution network.

An experimental two-way charging infrastructure built within the Mirafiori district will provide energy from cars to the grid when electrical demand is high. It will return to vehicle charging when the demand is low.