Fiat Chrysler Automobiles and shopping website CarGurus announced an agreement on Wednesday that provides the automaker’s franchised dealers an opportunity to advertise and post their certified pre-owned vehicle inventory on the CarGurus site.
Executives highlighted the agreement puts dealer CPO vehicle inventory in front of 20 million monthly unique automotive shoppers on the CarGurus website and gives FCA dealers access to the platform's top-performing lead generation and display advertising programs.
“As our dealers drive continued growth with CPO, it’s important that we support their efforts to get these vehicles in front of as many shoppers as we can," said Eric Swanson, head of certified pre-owned vehicles at FCA US.
“In partnering with CarGurus, we are opening a new channel to expose these great vehicles to highly engaged buyers,” Swanson continued. “We’re confident that CarGurus will help us generate quality leads for our stores and tell the CPO story in ways we never could before.”
Founded in 2007, CarGurus uses technology and data analysis to help consumers search their local market for the best vehicle deals, and then connects shoppers with listing dealerships. CarGurus works with dealers and OEMs to incorporate their inventory feeds on the site, and offers dealerships a range of high-performance lead generation and audience extension advertising packages.
“We are excited to bring more FCA US certified pre-owned vehicle choices and brand information to CarGurus shoppers, and we look forward to working with FCA US dealerships to help them reach our audience with the most efficiency and impact,” said Frank Weishaupt, senior vice president of audience sales at CarGurus.
“There's no question that CPO is becoming an important consideration for car buyers, and aligning with brands like FCA to tell their CPO story allows us to help our users make the best buying choices,” Weishaupt continued.
Dealers interested in learning more about CarGurus free and paid subscription programs should contact the FCA US Certified Pre-Owned Vehicle group.