The Ford Motor Co. will host its 2014 Ford Neighborhood Awards for the eighth consecutive time this weekend. For the first time in Atlanta, the ceremony, hosted by Steve Harvey, will continue its tradition of honoring local leaders and organizations for their contributions to their neighborhoods.

For the second year, a $30,000 check will be given for the winner of the Community Leader of the Year Award, which will be used as a donation to the winner’s nonprofit organization of choice.

The Neighborhood Awards will kick off on Friday with Ford’s first-ever “Pink Friday,” which will raise money for breast cancer research via the Susan G. Komen local affiliate from the Ford Warriors in Pink, who will donate $20 for each of the first 250 test drives the company offers at the event.

Shawn Thompson, Ford’s manager of multicultural marketing, looks forward to continuing the event’s legacy of giving back to those who give to their communities.

“Our goal as a brand is to not only go further when it comes to our products, but also as it relates to our communities,” Thompson said. “With this award and donation, we are able to play a role in directly impacting the local community of this year’s winner – extending our involvement beyond the actual awards show.”

Thompson added: “For eight years, Ford has remained committed to this event and what it represents. We look forward to recognizing everyone who is being honored this weekend, in addition to sharing some of our newest products and technologies with attendees.”

Described as “the Oscars with an urban flair,” there will be a bevy of awards presented at the event. Ford will also be showcasing several of their new models on site including the 2014 Fusion and 2015 Expedition. For more information about the event, visit the 2014 Ford Neighborhood Awards website here.