Holman Enterprises, a global automotive services company that includes such entities as the Holman Automotive dealership group and the ARI fleet management company, said Monday it is unifying its seven business units under one brand: Holman.

In addition to Holman Automotive and ARI, the company also includes Auto Truck Group, Kargo Master, Holman Parts Distribution, Holman Insurance, and Holman Growth Ventures.

The group’s services include fleet leasing and management services; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; personal and commercial insurance services; and retail automotive sales. 

“As Holman nears its 100th year in business, we’ve reached a turning point in our evolution as a company,” Holman president and chief operating officer Chris Conroy said in a news release. 

“The automotive world continues to experience unprecedented change, which means we face new challenges, but also new opportunities; and while we at Holman are very familiar with the wide range of competencies we possess, and services we offer, many of our customers and partners are not,” Conroy said. 

“What many don’t see is what we’ve become: an integrated automotive services company with a set of collective competencies that transcends our traditional industries, an enterprise offering a unique set of complimentary services that truly sets us apart from our competitors. Unifying our business under the single global brand of Holman will help us change that.”

Holman chief executive officer Carl Ortell added: “Our companies and services are intersecting more than ever in support of our valued customers and this exciting alignment as Holman is merely the natural progression of what’s been happening internally for several years.

“Our history is impactful. Our present is moving. And our future is filled with opportunity. When you add this together with an organization that’s serving, caring, and easy to do business with, you have something that’s quite unique,” Ortell said. “With this, Holman has become greater than the sum of its parts, and a unified brand identity is simply the next step in our journey as we near the beginning of our second century in business.”