Dealers now have another option to put their inventory to work more than just having those vehicles sit idly on the blacktop.

On Tuesday, HyreCar and DriveItAway announced a strategic partnership, allowing automotive retailers across the United States to access a collaborative turnkey solution to generate additional revenue through mobility as a service and shared mobility/subscriptions.

The companies say the mobility as a service market is expected to grow in the U.S. to a $358.35 billion market by 2025, from $38.6 billion in 2017. The HyreCar-DriveItAway partnership allows DriveItAway affiliated franchised and independent dealers to immediately list their vehicles on the HyreCar platform, extending a new opportunity to dealers in 34 states plus Washington, D.C.

“Our program offers the best of everything, today, for a car dealer,” DriveItAway chief executive officer John Possumato said. “By providing a new, easily managed shared mobility department, our dealers are preparing for the ‘mobility as a service’ future which will allow a quick and efficient way to create new scalable revenue streams.

“Most importantly, we are also introducing a new customer base for the store for vehicles sales and fixed operations,” Possumato continued. As a ‘path to ownership’ to our driver customers, we are enabling new buyers to the store, not ‘poaching’ current prospects in the market.”

DriveItAway has positioned itself as a provider in dealership-focused shared mobility solutions. Possumato, through DriveItAway conceived and created the “Lyft Your Down Payment” program and the “Drive For Your Down Payment” program, where dealers can implement a rental program for ridesharing drivers who want to raise money to buy a vehicle.

These programs can create a “path to ownership” which, in turn, can lead to more vehicle sales and more fixed operations revenue for the store. Possumato discussed the program during an episode of the Auto Remarketing Podcast available at the bottom of this page.

“This partnership underscores our mission to building roads to financial freedom,” said Joe Furnari, chief executive officer of HyreCar. “We are focused on creating strategic alliances that expand our supply of vehicles, which will provide us with the infrastructure to scale.

“We are excited to become the franchise solution for vehicle suppliers who want to tap into the growing mobility industry,” Furnari added.

Automotive retailers and remarketers interested in shared mobility services can learn more at www.hyrecar.com/driveitaway.

Possumato went on to say, “HyreCar recognized the vital demand for carsharing for ridesharing, and DriveItAway was the first company to recognize that automotive retailers, and the facilities and skills they have in place, are a critical part of shared mobility of the future.

“Over the last few months, we have been overwhelmed with dealer interest in our program all over the U.S. This partnership is a natural fit to enable all dealers throughout the nation to quickly onboard with a seamless turnkey solution,” he said.