Infiniti dealer says CPO is vital for retention
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CARY, N.C. –
A certified pre-owned vehicle purchase can be the first luxury buy many consumers make who’d like to test the waters before buying new.
As part of our Best CPO Dealers issue of Auto Remarketing — we asked top-selling dealers in the Infiniti CPO program how certified pre-owned has helped them get aspirational luxury buyers into new cars at their stores.
“It is the entry point to the brand’s new-vehicle offerings,” Mike Korallus general manager at Infiniti of Naperville said via email.
He suggests that satisfied consumers will likely be interested in the brand-new model.
“It is a natural progression and is crucial for retention as well,” he added.
“[CPO] combines luxury affordability, with the reliability and peace of mind that comes with a factory-backed pre-owned certified vehicle.”
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Infiniti of Naperville ranked No. 6 on Infiniti’s CPO list with 500 certified sales in 2016.
See all automaker CPO rankings in the Feb. 15 issue of Auto Remarketing.
The complete top 10 CPO dealers for Audi is below, with 2016 sales included:
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Sewell Infiniti: 786
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Sewell Infiniti of N. Houston: 710
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Infiniti of Gwinnett: 687
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Roswell Infiniti: 646
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Grubbs Infiniti: 628
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Infiniti of Naperville: 500
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Southwest Infiniti: 491
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Infiniti of Clarendon Hills: 445
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Austin Infiniti: 424
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Crest Infiniti: 407